Amadeus Unveils AI-Powered Hotel Tools Strategy at HITEC 2026

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  • Post last modified:

    09/07/2026

Amadeus Revolutionizes Hotel Industry with AI-Powered Tools at HITEC 2026

Amadeus, a global leader in travel technology, has unveiled an ambitious AI strategy for hotels at HITEC 2026. The company announced two major innovations: a full-stack AI Commerce solution and Amadeus Max, an AI-driven assistant layer. Together these tools connect Amadeus’s Central Reservation System, iHotelier platform and GDS infrastructure into new AI-powered booking channels and workflows. In practical terms, hotels can now offer fully embedded, conversational booking experiences – not just for rooms but also for activities, groups and events (via Delphi® and MeetingBroker®). Amadeus is even working with Google on a Universal Commerce Protocol (UCP) to standardize AI-driven transactions in travel.

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